REFERRING TO ME.
Digital Marketing Consultant
Hey! I am Rasmil A P – an independent digital marketing strategist in Kerala. Also am a graduate of Travel and Tourism Management from Calicut University.I learned digital marketing from Calicut Digital Marketing Academy. And I have 2+ years of experience in the digital marketing field. I have partnered with many companies like Vismaya Amusement Park, Lagnuvo, Quad Cubes, Aroosa, Patchino, Terazzo, etc in numerous campaigns.With over 2,00,000+ ads spent.
Am an expert Digital Marketer with exceptional skills in creating marketing strategies, planning campaigns, promoting them, and overseeing their success. Excellent knowledge of SEO, Social media audience engagement, and brand awareness.And i have designed my website and SEO to help clients improve their business or services on online platforms like Meta, Google, etc.
What can I do for you?
I solve your real problems.
Social Media Marketing
I can help you to extent your social media publicity in good manner. Nowadays Facebook is considered as total of internet population. if you are not still marketing your business or service on meta platforms you are losing a huge potential of revenue. So why wait.
LET'S GET STARTED!
SEO
Most people depend on Google or other search engines for gaining information. So, Ranking your business or service in Google is a good business strategy. I can help you in ranking your website and also in getting organic reach, it is a long-term strategy that every brand needs.
LET'S GET RANKED!
Website Designing
I can build responsive, advanced, and creative WordPress websites for your business or services. And I ensure your website will create a powerful performance and impact as a marketing tool across all devices.If you are ready to take your business next level with more potential.
LET'S GET STARTED!
Google Ads
Google is offering an online advertising platform called Google Ads. Where advertisers used to showcase advertisements, services, offers, products, etc to web users. it can place ads on both search engines non-search websites, and mobile apps.
LET'S GET STARTED!
Content Marketing
I can help you to attract, engage, and retain your audience through the process of content marketing.Content marketing is the process of creating, publishing, and distributing relevant, concise, and valuable content to attract the targeted audience. LET'S GET STARTED!
E-mail Marketing
E-mail marketing is another way of digital marketing. It is considered one of the best and easiest ways of marketing. I can help you in sending commercial messages to a group of people, which may be your current customer or potential customer. we can utilize email to send advertisements or offers. LET'S GET STARTED!
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Why Digital Marketing is more superior over Traditional Marketing?
- What is Digital Marketing?
Digital Marketing is said that any mode of marketing which utilises the electronic devices to deliver promotional commodities and evaluate its impact through customer actions. In other words digital marketing is referred to any kind of marketing campaigns that appears on electronic devices like computers, mobiles, tablets etc.
- What is Traditional Marketing?
Traditional marketing is said that any kind of marketing or promotional activities which is reached to the audience using offline channels. Prints, broadcast, outdoor advertising and billboard are the some of the forms of traditional marketing.
Difference between Digital Marketing And Traditional Marketing
- Digital Marketing
- Digital marketing is the operation of marketing and increasing the sales of a company’s products and services through online marketing channels and advertising.
- In the case of digital marketing we can target and precisely determine our audience.
- In this case customer can directly interact with product details and offers by just clicking. So, the rate of customer engagement is higher when comparing to traditional marketing.
- In case of digital marketing the communication between customer and business is two-way communication. It has features like providing feedbacks and reviews about the product and services.
- Digital marketing is not confined to specific area or location. The main source of digital marketing is internet. So, there is no geographical boundaries we market our product and services globally. So that we can promote and fetch global demand.
- In digital marketing we can calculate and analyse our spend and return.
- Digital marketing more effective and cost effective.
- In digital marketing we can easily pay attention to our customer. From where they are coming, how they are buying, what they are interested, who are interest etc. Which means we can track our audience.
- In digital marketing the audience can skip or avoid the ads which is shown in screen.
- In the case of result digital marketing give quick and time to the results to the marketing experts.
- Traditional marketing
- Traditional marketing is the process of marketing a company’s product or service by offline channels and tools.
- In traditional marketing we cannot target audience. Which means we cannot preset or determine our audience of our ads. Also we cannot hide our ad from certain group of audience.
- In case of traditional marketing it is not possible for customer to interact with business directly. Which implies that the rate of customer engagement is comparatively lower than digital marketing.
- When considering communication between business and customer in traditional marketing is one way. It is difficult to communicate with customer.
- Traditional marketing is confined to a specific location. It cannot be extended geographical boundaries beyond a limit.
- In traditional marketing we can calculate the spend but it is hard to calculate returns.
- When considering cost and effectiveness, traditional marketing is more expensive and less effective than digital marketing.
- Difficult to track the customer journey, interest, etc.
- In case of traditional marketing audience cannot skip ads.
- When coming to the result traditional marketing takes time to the result of marketing activities.
Why digital marketing?
In this scenario the usage of internet and social media has increased in huge manner world widely especially in India. The main reason behind this is the implementation of lockdown and the arrival of Jio network which is owned by Reliance. Simultaneously the time spending in online platform by users also increased in good manner. Which opens a huge opportunity for business and marketing experts. Nowadays people depend more on Google. They even search for basic things. If you are not still utilising this means you are losing huge potential revenue. So why not Digital Marketing!
Why Traditional Marketing?
The methods of traditional marketing is some what more sustainable and offer longer impressions with audience. We can drive longer impressions through TV ads, flyers, business cards, brochures etc. The brand has only low risk. Because they more control over the message and how it is displayed. For some audience traditional marketing offers more stability.
Forms of Digital Marketing
- Search Engine Optimisation (SEO).
- Social Media Marketing (SMM).
- Content Marketing.
- Email Marketing.
- Mobile Marketing.
- Affiliated Marketing.
- Search Engine Marketing (SEM).
Forms of Traditional Marketing
- Outdoor (Billboards, posters, etc)
- Broadcasting (TV, Radio, etc)
- Print (Magazines, Newspapers, etc)
- Direct Mail (Catalogues, etc)
- Telemarketing (Phone, Text messages, etc)
To wrap up the study, we can say that digital marketing has emerged in recent years. But it become more popular than the traditional marketing. Because it has more advantages with more effectiveness and less expensive. Even though many companies use both of them for strong and healthier relationships between customer and leads.